SEO mini guide

SEO stands for Search Engine Optimization or how you can get optimal search results for your website. Clients ask me sometimes what I can do to make their website score better in the search results. With the current complexity of search engines algorithms, there is no easy answer. I will try to provide a summary for that answer with dozens of links to more reputable websites. I am a developer, not an SEO specialist. However, I did learn a lot over the years.

Search engines try to get their users the most relevant/valuable information. For this, they use complex algorithms to determine the relevance and popularity of a webpage, document, image, ... The information is based on hundreds of factors. Here are in my opinion some of the most important and what you can do to improve the traffic to your site:

  1. Content

  2. Backlinks

  3. Social Buzz

  4. Organic Search Traffic

  5. HTTPS encryption

  6. Page Speed


The most important part is obviously the content on your website. Good content is after all what sets your website apart from the competitors. If your website has little valuable information, chances are you will not score very high. What is valuable content? For a search engine, it's content where there is a demand for.
The order and structure of the content is also important to determine what and how important each piece of information is.

What you can do.


Backlinks are the links to your website from other websites. Not only is it a great way to generate "referral traffic" but it is also one of the ways to determine the relevance and popularity of a website. How many other websites link to your website and what kind of websites are they? The more authority these websites have, the more valuable such a link is. For example a link from Wired Magazine to your tech startup website is more valuable then from your grandmother's blog.

What you can do.


When a page appears a lot in tweets, Facebook posts or on other social media (Pinterest, LinkedIn, Reddit...), this is usally a sign for search engines that the page is valuable.

What you can do.


How many times do visitors reach your site from the (unpaid) search results.

What you can do.

Unfortunately, there is not much that you can do, except make your search results stand out so people click more on them.


Google now recommends using HTTPS encryption. At the moment, it is not a strong factor but over time, it will probably become more important.

What you can do.


Does your page take a long time to load? This will most likely have a negative influence on how Google ranks your page. Especially when on mobile!

What you can do.

Tip: Do not try to fool the search engines. They are rather smart.